A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the influences of unschooling, Raymond and Dorothy Moore, Bill Gothard, and more.
A short history of homeschooling in America from its roots in the family-centered lifestyle of the nineteenth century to today. Includes a general discussion of the evolution of homeschooling in the twentieth century.
Although HSLDA has changed over the past 30 years—in terms of the size of our membership and staff and our physical location—our original vision and purpose remain unchanged. HSLDA exists expressly for the purpose of advocating family and freedom.
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the importance of the HSLDA's response to H.R. 6, a House of Representatives bill addressing issues in elementary and secondary education. The HSLDA warned that this bill might require certification of home educating parents, in contrast to the opinions of other members of the homeschooling movement.
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.
The right to home school is based on two fundamental principles of liberty: religious freedom and parental rights. Whenever one of these two freedoms is threatened, our right to home school is in jeopardy. Here are the battles we think home educators will be facing as we enter the next century:
When Michael Farris and Michael Smith founded Home School Legal Defense Association in March of 1983, home schooling was just a tiny blip on the education radar screen. The concept of parents teaching their children at home was relatively obscure, and the families who chose to follow this non-traditional education route were fairly certain to face opposition from the educational bureaucracy and following legal entanglements, as well as from their own friends and family.
Steve Moitozo explains how homeschooling is parents deciding and directing the education of their children—deciding and directing the education, not doing all the educating.
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Explore some of the history of the homeschooling movement, why some parents choose to homeschool, the basics of homeschooling, and more. The article includes some homeschooling statistics and demographic information. Also included is a discussion of the influences of Dr. Raymond Moore and John Holt on the emerging homeschool movement.
No other book on home education has encouraged more teenagers to "rise out" of school than Grace Llewellyn’s Teenage Liberation Handbook. Seven years and many liberated teens later, she has evolved into a recognizable, respected voice that unschoolers embrace.
An interesting list of homeschoolers from history, along with a short description of homeschooling experience.
This is an interview with Dr. Raymond Moore, with an emphasis on his and his wife's influence on the homeschooling movement.